Thursday, July 10, 2014
Don't Do It!
For many of us, social media is the way to get our businesses out there and make them known outside our own neighborhoods. For this reason alone, social media is great. But, we have to be careful not to take advantage of our friends and relatives, on any social media site, by inundating them with ads for our business.
Having a Facebook business page is best for a number of reasons:
* Your audience is choosing to be there when they "like" your business page. This allows you to single them out with ads because they've already shown support and interest through their choice to "like."
* You can be specific in your ads without fear of offending people who are not interested.
* You avoid the awkwardness of people unfriending and/or blocking you. When someone chooses to like a business page, they are letting you know that they support your business and want to get updates and hear about your business.
Soliciting your friends for your business, without giving them the opportunity to opt in or out is akin to talking all about your business at a dinner party. No one wants to hear it.
While your business may be all-important and all-consuming for you, it is not for everyone on your friends list. People have their own lives, their own interests and their own businesses.
So, don't do it. Don't solicit friends on social media through personal pages. Get a business page, a business profile and act like a responsible business person by giving your potential customers and clients options.