Wednesday, October 21, 2015

Why You Need an Editor

You need an editor, even for the smallest communications going out to the public. Whether you are advertising eye exams or cavity protection, a unique product or a much-needed service, your advertising needs editing.

Take this picture for example:

Had this company had an editor, it's highly unlikely they would have spent the money on a poster such as this. Do you see the problem?

Editors find these problems and fix them before they go to print.
Don't be caught without an editor.
You may end up offering services you cannot and don't want to fulfill.
~Tricia

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